Pokémon

Published on: 12th April, 2009

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Pokémon is a media franchise owned by the video game company Nintendo and created by Satoshi Tajiri around 1995. Originally released as a pair of interlinkable Game Boy role-playing video games, Pokémon has since become the second most successful and lucrative video game-based media franchise in the world, behind only Nintendo’s own Mario series.[1] Pokémon properties have since been merchandised into anime, manga, trading cards, toys, books, and other media. The franchise celebrated its tenth anniversary on February 27, 2006, and as of 23 April 2008 (2008 -04-23)[update], cumulative sales of the video games (including home console versions, such as the “Pikachu” Nintendo 64) have reached more than 186 million copies.[2]
The name Pokémon is the romanized contraction of the Japanese brand, “Pocket Monsters” ( ,Poketto Monsutā?),[3] as such contractions are very common in Japan. The term “Pokémon”, in addition to referring to the Pokémon franchise itself, also collectively refers to the 493 fictional species that have made appearances in Pokémon media as of the recent release of the newest Pokémon role-playing games (RPGs) for the Nintendo DS, Pokémon Diamond and Pearl. Like the words deer and sheep, the word “Pokémon” is identical in both the singular and plural, as is each individual species name; in short, it is grammatically correct to say both “one Pokémon” and “many Pokémon”. In November 2005, 4Kids Entertainment, which had managed the non-game related licensing of Pokémon, announced that it had agreed not to renew the Pokémon representation agreement. Pokémon USA Inc., a subsidiary of Japan’s Pokémon Co., now oversees all Pokémon licensing outside of Asia.[4]

Collecting and playing

The concept of the Pokémon universe, in both the video games and the general fictional world of Pokémon, stems from the hobby of insect collecting, a popular pastime which Pokémon executive director Satoshi Tajiri-Oniwa enjoyed as a child.[5] Players of the games are designated as Pokémon Trainers, and the two general goals (in most Pokémon games) for such Trainers are: to complete the Pokédex by collecting all of the available Pokémon species found in the fictional region where that game takes place; and to train a team of powerful Pokémon from those they have caught to compete against teams owned by other Trainers, and eventually become the strongest Trainer, the Pokémon Master. These themes of collecting, training, and battling are present in almost every version of the Pokémon franchise, including the video games, the anime and manga series, and the Pokémon Trading Card Game.

In most incarnations of the fictional Pokémon universe, a Trainer that encounters a wild Pokémon is able to capture that Pokémon by throwing a specially designed, mass-producible tool called a Poké Ball at it. If the Pokémon is unable to escape the confines of the Poké Ball, that Pokémon is officially considered under the ownership of that Trainer. Afterward, it will obey whatever commands its new master issues to it from that point onward, unless the Trainer demonstrates enough of a lack of experience that the Pokémon would rather act on its own accord. Trainers can send out any of their Pokémon to wage non-lethal battles against other Pokémon; if the opposing Pokémon is wild, the Trainer can capture that Pokémon with a Poké Ball, increasing his or her collection of creatures. Pokémon already owned by other Trainers cannot be captured, except under special circumstances in certain games. If a Pokémon fully defeats an opponent in battle so that the opponent is knocked out (i.e., “faints”), the winning Pokémon gains experience and may level up. When leveling up, the Pokémon’s statistics (“stats”) of battling aptitude increase, such as Attack and Speed. From time to time the Pokémon may also learn new moves, which are techniques used in battle. In addition, many species of Pokémon possess the ability to undergo a form of metamorphosis and transform into a similar but stronger species of Pokémon, a process called evolution.

In the main series, each game’s single-player mode requires the Trainer to raise a team of Pokémon to defeat many non-player character (NPC) Trainers and their Pokémon. Each game lays out a somewhat linear path through a specific region of the Pokémon world for the Trainer to journey through, completing events and battling opponents along the way. Each game features eight especially powerful Trainers, referred to as Gym Leaders, that the Trainer must defeat in order to progress. As a reward, the Trainer receives a Gym Badge, and once all eight badges are collected, that Trainer is eligible to challenge the region’s Pokémon League, where four immensely talented trainers (referred to collectively as the “Elite Four”) challenge the Trainer to four Pokémon battles in succession. If the trainer can overcome this gauntlet, he or she must then challenge the Regional Champion, the master Trainer who had previously defeated the Elite Four. Any Trainer who wins this last battle becomes the new champion and gains the title of Pokémon Master.
The Pokémon anime series and films are a meta-series of adventures separate from the canon that most of the Pokémon video games follow (with the exception of Pokémon Yellow, a game based on the anime storyline). The anime follows the quest of the main character, Ash Ketchum[13] (known as Satoshi in Japan) a Pokémon Master in training, as he and a small group of friends[13] travel around the fictitious world of Pokémon along with their Pokémon partners. The original series, titled Pocket Monsters, or simply Pokémon in western countries (often referred to as Pokémon: Gotta Catch ‘Em All to distinguish it from the later series), begins with Ash’s first day as a Pokémon trainer. His first (and signature) Pokémon is a Pikachu, differing from the games, where only Bulbasaur, Charmander, or Squirtle could be chosen.[14] The series follows the storyline of the original games, Pokémon Red and Blue, in the region of Kanto. Accompanying Ash on his journeys are Brock, the Pewter City Gym Leader, and Misty, the youngest of the Gym Leader sisters from Cerulean City. Pokémon: Adventures in the Orange Islands follows Ash’s adventures in the Orange Islands, a place unique to the anime, and replaces Brock with Tracey Sketchit, an artist and “Pokémon watcher”. The next series, based on the second generation of games, include Pokémon: Johto Journeys, Pokémon: Johto League Champions, and Pokémon: Master Quest, following the original trio of Ash, Brock, and Misty in the western Johto region. The saga continues in Pokémon: Advanced Battle, based on the third generation games. Ash and company travel to Hoenn, a southern region in the Pokémon World. Ash takes on the role of a teacher and mentor for a novice Pokémon trainer named May. Her brother Max accompanies them, and though he isn’t a trainer, he knows large amounts of handy information. Brock (from the original series) soon catches up with Ash, but Misty has returned to Cerulean City to tend to her duties as a gym leader (Misty, along with other recurring characters, appears in the spin-off series Pokémon Chronicles). The Advanced Battle series concludes with the Battle Frontier saga, based on the Emerald version and including aspects of FireRed and LeafGreen. The most recent series is the Diamond and Pearl series, with Max leaving to pick his starter Pokémon, and May going to the Grand Festival in Johto. Ash, Brock, and a new companion named Dawn travel through the region of Sinnoh. In addition to the TV series, eleven Pokémon films have been made, with a twelfth to be released in Japan in July 2009. Collective bonuses, such as promotional trading cards, have been available with some of the films.

Starter Pokémon
Main article: Starter Pokémon

One of the consistent aspects of the Pokémon games — spanning from Pokémon Red and Blue on the Nintendo Game Boy to the Nintendo DS game, Pokémon Diamond and Pearl — is the choice of one of three different Pokémon at the start of the player’s adventures; these three are often labeled “starter Pokémon”. Players can choose a Grass-type, a Fire-type, or a Water-type.[10] For example, in Pokémon Red and Blue (and their respective reworks, Pokémon FireRed and Pokémon LeafGreen), the player has the choice of starting with Bulbasaur, Charmander, or Squirtle. The exception to this rule is Pokémon Yellow (a remake of the original games that follows the story of the Pokémon anime), where players are given a Pikachu, an Electric-type mouse Pokémon, famous for being the mascot of the Pokémon media franchise; in this game, however, the three starter Pokémon from Red and Blue can be obtained during the quest by a single player, something that is not possible in any other installment of the franchise.[11] Another consistent aspect is that the player’s rival will always choose as his or her starter Pokémon the one that has a type advantage over the player’s Pokémon. For instance, if the player picks a Grass-type Pokémon, the rival will always pick the fire-type starter. Of course, the exception to this is again Pokémon Yellow, in which the rival picks an Eevee, but whether this Eevee evolves into Jolteon, Vaporeon, or Flareon is decided by when the player wins and loses to the rival through the journey.
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